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THE MARKETING MIX




















































        SOLD   •  3681 Pine Cone Ct., Rescue CA  •  Drone Photo by Jim Barnes









                                                                                                                                                   THE FOUR Ps OF MARKETING

                                                                                                                                                   With these four elements, real estate marketing cannot go wrong –

                                                                                                                                                   Product preparation, Price, Place, and Promotion.  With the careful
                       P                           P P                      P P                 P                                                  synergy of all four, a property will be attractive before sale; it will
                                                                                                PROMOTION
                                                   PRICE
                       PRODUCT
                                                                            PLACE
                       (YOUR HOME)                                     (YOUR LOCATION)                                                             appeal to buyers as realistically a  ordable, get ample exposure to the
                                                                                                                                                   market through appropriate channels, and be aggressively promoted.






                                                                                                                Page 10                                                   REAL ESTATE SALES & MARKETING                                      Page 11

                                                                                                                                                                                     © Barnes Real Estate Inc.
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